By cutting out the middleman and branding my farm and its product, I want to change the industry from within.
Stepping out of the unregulated medical marijuana market in California and into the world of legal, adult-use cannabis, with licensing and high taxes to follow, has been no small feat for most farmers in Northern California’s hail from the Emerald Triangle, which includes Mendocino, Humboldt and Trinity counties. Considered by many as the cannabis capital of the world, this is where many of the cultivars we enjoy were first developed.